Coding Systems Salzburg 2025

Monday – Introduction

• Lectures:
  • What is Coding Systems?
  • What is Coding?
  • What is Systems?
  • How does the CS process work?
• Discussion: 
  • Invite Emily online to discuss how design changes if design is purpose- and not profit-driven?  
• Assignment:
  • Form groups of five. Design your own brief for a visual identity of a purpose-driven entity (corporation, organisation, institution, event or product). Light benchmarking (target audience + competitors). 

Tuesday – Brief

• Presentations:
  • Groups explain their briefings. CS gives feedback. 
• Lecture:
  • Explain the piece of code students get. Downloadable from our CS Salzburg page. 
• Assignment: 
  • Define your comms strategy and visual concept. Find three keywords that describe the concept.

Wednesday – Concept

• Presentations:
  • Groups explain their concepts. CS gives feedback. 
• Assignment: 
  • Start experimenting with the code.

Thursday – Visual System 1

• Presentations:
  • Groups explain their sketches. CS gives feedback. 
• Assignment: 
  • Make a selection of your sketches. Deduct rules from your selection. “We use this type of source images, colors, transformation…”

Friday – Visual System 2

• Presentations:
  • Groups explain their visual system. CS gives feedback. 
• Assignment:
  • Start using your selection on deliverables of different dimensions. How do you work with typography? Add these rules to your visual system.

Monday – Deliverables

• Presentations:
  • Groups explain their deliverables. CS gives feedback. 
• Assignment: 
  • Keep on working on the application of your visual system.

Tuesday – Presentations II

• Show your brief, system, and visual identity.

Wednesday – Presentations II

• Show your brief, system, and visual identity.

Online – Refinement

• In the following online sessions (probably may) we will look at the revisions you are making after the offline session.