How does Coding Systems work?

We do not believe in hard data.
We believe in soft data.

• Brief: If you have a project we can help you with, we need a brief. With a name like ours, you might think we are data-driven, quite the contrary, we value human intuition highly. You know your product, competitors, market and recipients. You have a feeling for what is right. Instead of being data-driven, we prefer to be data-informed.

We do not believe in automation.
We believe in the interaction between human and machine.

• Creative Process of CS: In an ever changing complex world like ours, planning has become ineffective. Instead of being engineers planning the future, we need to become gardeners that seed a plant and tend to it carefully to see it flourish. We once believed that the automation of design processes is a strength of computational design. We now believe that it is a weakness. Code is a tool to make humans think and create.

We do not believe in static Identities.
We believe in flexible Identity Systems, setting clients free to design their own deliverables.

• Tools for Clients: Creating tools for our clients, so they can produce their own deliverables has three unbeatable advantages: A) Freedom. They do not need to call us each time they need to produce a new deliverable. B) Consistency. The Identity keeps consistent throught the years because the Visual System is embedded in the code. C) Efficiency. Total freedom is chaos. We carefully design the balance between constants and variables. The constants guarantee coherence and the variables flexibility. A tool defines the parameter in which you can become creative.