Unfinished by Design

The visual identity for Blanc! 2025 is not finished on purpose—it is a system designed to remain open, responsive, and in progress. The slogan “Unfinished by design” is both a conceptual position and a structural principle. It reflects a clear stance: in a fast-moving world, a finished identity is already obsolete.

We are no longer designing to define what something is, but to articulate how it can continue. This year’s identity does not arrive as a single, finalized version. It emerges in iterations, fragments, and reinterpretations. It invites transformation without losing coherence. It is stable enough to recognize, yet open enough to change.

This approach is not about improvisation or trend-chasing. It is about acknowledging the reality of the time we work in. The formats we use shift weekly. The tools evolve mid-process. Audiences don’t encounter design in a single moment, but across multiple contexts, devices, and voices. The brand cannot be one image—it must be a language.

To be “unfinished by design” does not only respond to the complexity of our world, but also creates space for others. It is a deliberate refusal of black box machines and an affirmation of transparent tools, to leave the door open for dialogue, collaboration, and shared authorship. The identity is not just something to be seen—it is something to be worked with. It becomes a social interface: humans in conversation with humans, humans in conversation with technology. Every iteration, every use becomes part of the ongoing construction of what Blanc! is, and what it could become. It is a process visible in public, an invitation to participate in shaping what it becomes.

In a culture obsessed with productivity, perfection, and polish, choosing to remain unfinished is a radical design decision. It allows for conversation. It allows for growth. It leaves space for what we cannot yet imagine.

This year, Blanc! is not a brand to be applied.
It is a system to be used.
It is not a logo to protect.
It is a language to speak.
It is not finished.
And that is entirely the point.

At the core of the Visual Identity is a transformation-based system. A custom-coded tool with custom-designed components, transforming any image into a recognizable visual language. By making a tool the centerpiece of the Identity, and giving the Blanc! Community access to it, we, Coding Systems, make the design process collaborative.

The above is not an input-output machine. It is a tool that only unfolds its potential by playing around with what it generates. The output is just the beginning of a creative process between human and machine, machine and human, and human and human.

In an ever-changing, complex world like ours, planning has become ineffective. Instead of being engineers planning the future, we need to become gardeners who seed a plant and tend to it carefully to see it flourish. We once believed that the automation of design processes is a strength of computational design. Now we think that it is a weakness. Code is a tool that enables humans to think and create.